People describe Blask as a pioneering company in iGaming analytics. It has launched an AI-based of artificial intelligence based platform with analytic tools. This has said to be designed specifically for the sector.
In a press release, the firm stated that this cutting-edge solution empowers iGaming operators, affiliates, and platform providers. It provides unparalleled clarity about the market and their performance within it. This revolutionizes how they approach brand marketing and other GGR (gross gaming revenue)-driving activities.
Blask has secured the support of strategic partners Yolo Investments and Oakvale Capital according to the announcement. Gaming brands Sportingtech, BC.Game, bet365, and Already Media are the gaming brands included in the early adopters of the product.
The platform is said to power two state-of-the-art models. These models work in tandem to extract features from over 1 billion data points. It includes 450 active brands.
The company claims the tool can identify and classify iGaming-related websites with up to 91 percent accuracy.
Blask stated that with automated brand discovery and up to one hour of data granularity, businesses can make informed strategic and tactical decisions. They can analyze a Sunday football match’s impact on market performance or decide which new markets to enter.
In the previous announcement, Dmitry Belianin, a co-founder of Blask, stated, “This is the product that I wish I had access to when I was acting as the chief marketing officer of a leading iGaming company.” The clarity it provides leaders to make informed decisions can drive significant GGR increases.
Max Tesla, fellow co-founder and Blask chief executive, also stated that their team has worked tirelessly to develop a solution that offers unparalleled market insights, utilizing cutting-edge AI platform technology.
The Blask Index of the platform purportedly provides a comprehensive overview of the iGaming market’s size and individual brands’ market share within a particular country. It offers valuable insights into the industry’s overall health and sentiment.
