On May 20–21, Alpha Affiliates will take center stage at MAC Yerevan, held at the Meridian EXPO. This marks a strategic step into the evolving landscape of CIS traffic. The event is more than just a conference appearance. It’s a deliberate move into one of the most active and emerging regions for affiliate marketing and performance growth. As market dynamics shift and new opportunities arise, Alpha is showing up ready to lead the conversation.
The company plans to engage openly on key topics shaping the future of affiliate marketing. They are closely examining several pressing issues, including the potential of Tier-2 and Tier-3 GEOs, where consistent ROI and strong momentum create untapped scaling opportunities. Furthermore, they are identifying the real drivers behind high-intent conversions by focusing on tangible performance rather than theory. They are also reshaping several core areas. These include media buying strategies, payout structures, and partnership models. The goal is to align more effectively with today’s evolving affiliate landscape. This isn’t just surface-level insight—it’s a deep dive into what’s working right now in performance marketing.
According to Roman B, Head of Affiliates at Alpha, “2025 isn’t just about experimenting with new formats. The entire structure of how we approach performance is evolving.” Alpha Affiliates has already adapted to these changes internally. Now, the team actively seeks to collaborate with partners who share their strong commitment to performance.
Alpha is strengthening its network through direct partnerships with elite affiliates and top-performing media buyers. This approach reflects its ongoing investment in a sustainable and scalable performance ecosystem. With over a decade of experience building results-driven affiliate networks, the team brings deep industry insight to every engagement.
They don’t see MAC Yerevan as just another conference. Instead, they view it as a pivotal moment to exchange ideas with those actively shaping the market—not just watching from the sidelines. For Alpha, this event offers a high-value opportunity to refine strategies, collaborate with serious players, and set the tone for what’s next in the CIS region and beyond.
