Spribe has announced the signing of UFC lightweight fighter Arman Tsarukyan as the latest brand ambassador for its popular crash game, Aviator. He is currently ranked second in the UFC’s lightweight division. As part of the partnership, the American athlete will participate in promotional campaigns over the next 12 months.
The collaboration is part of a broader sponsorship agreement between Spribe and the UFC. It includes prominent logo placements within the Octagon during Fight Night and Pay-Per-View events. The agreement allows Spribe to connect directly with UFC fans. It also enables them to leverage the star power of some of the organization’s top fighters.
Giorgi Tsutskiridze, Chief Commercial and Creative Officer (CCCO) of Spribe, commented on the new signing. He said the partnership with the UFC has proven highly successful. It has enabled Spribe to join forces with superstar athletes and prize fighters like Arman Tsarukyan. “Arman is one of the hottest talents in the UFC pool right now,” he added. “It’s only a matter of time before he earns his shot at the lightweight division title.”
Tsutskiridze highlighted that Arman’s dynamic presence and rising profile make him an ideal ambassador for Aviator. The team is excited to work closely with him on impactful campaigns over the next year.
Tsarukyan himself said he is selective about the brands he partners with but couldn’t resist the opportunity to represent Aviator. He expressed enthusiasm for spreading the word about the game to his global fanbase and praised Spribe’s upcoming marketing initiatives.
This deal follows a series of successful ambassador signings under the UFC collaboration. Previous partnerships include content creator Nina Drama, whose social media reach exceeds 14 million followers, and Tom Aspinall, the current UFC Heavyweight Champion. These deals demonstrate Spribe’s commitment to connecting its Aviator brand with high-profile UFC athletes and influencers. They also enhance the brand’s visibility and engagement with fans worldwide.
