Today, Atlassian Williams Racing announces a major multi-year collaboration with Super Group Limited or NYSE: SGHC. It is the parent company of leading online sports betting and gaming business Betway and Jackpot City, a casino brand. This is as the team prepares to unveil its race livery for the 2025 Formula 1 season.
The F1 season launch at London’s The O2 will be unprecedented. Tomorrow, the eye-catching livery will be revealed to the world. Both brands will feature on the FW47, driven by Alex Albon and Carlos Sainz in 2025.
The deal makes Super Group the Official Betting Partner of Atlassian Williams Racing, along with Official Casino, Gaming, Score, and Live Score Partner. This expands their market-leading sports partnerships, which already include teams from the Premier League, La Liga, NBA, and more. It also marks Super Group’s entry into Formula 1.
Super Group’s CEO, Neal Menashe, expressed excitement about entering the thrilling world of Formula 1 by partnering with one of motor racing’s most prestigious teams.
He added that Formula 1 perfectly reflects the excitement their brands offer worldwide. They look forward to seeing Betway and Jackpot City logos featured at circuits throughout the Grand Prix season.
The team is strengthening in all areas to pursue future Championship success. This announcement further drives Williams’ commercial momentum and growth.
Recently, the team announced a long-term title and technology partnership with Atlassian, marking a new era as Atlassian Williams Racing. This year, they have also extended collaborations with Duracell, Gulf Oil International, and Kraken. Additionally, the team confirmed a new multi-year partnership with Santander.
