To combine its CRM with the platform of Latin American igaming provider, Fast Track has collaborated with Atomo Gaming.
The agreement also established a working relationship with Fast Track. It includes the iGaming operators that Atomo Gaming works with in the region.
Spain-based Atomo Gaming operates across both land-based and online gaming settings. Its Alborán platform provides wallets, online casino, and sportsbook solutions. It also offers retail integration, risk management, business intelligence, and game aggregation.
Fast Track will give Atomo Gaming with its CRM offerings including automation, analytics, and player engagement tools. Fast Track previously launched Fast Track AI, which it said enhances player engagement capabilities for clients.
Atomo Gaming’s CEO and co-founder, Ramón Monrós, said this partnership enables operators on the Atomo Gaming platform to access advanced CRM technology. The technology addresses the specific needs of Latin American markets.
He added that Fast Track’s natural language capabilities allow operators to implement player engagement strategies efficiently. This supports their growth in the region.
Fast Track’s CEO and co-founder, Simon Lidzén, said Latin America is one of the most dynamic and exciting iGaming markets globally. Partnering with Atomo Gaming allows them to be part of that growth story.
He also stated that together, they’re bringing technology that will fundamentally change how operators engage with their players. This collaboration shows their commitment to making advanced CRM accessible to operators everywhere. It empowers operators to compete and succeed in their markets.
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