Bally Bet has launched its mobile sportsbook in Maryland in a strategic expansion move. This makes another significant step in the growing presence of the company in the United States. The launch on July 29, follows closely on the heels of their previous entry into Massachusetts which highlights rapid growth across new markets.
Bally Bet is now operational in nine states. Aside from the addition of Maryland to its portfolio, they also operate in Arizona, Colorado, Indiana, Iowa, New York, Ohio, and Virginia. As other online sportsbooks like SuperBook and Betfred recently withdrawn from the Maryland market, citing strategic consolidations, this expansion is especially noteworthy as other online sportsbooks.
Bally’s Corporation, the parent company, further solidifies its growth trajectory. It announced a merger with Standard General’s regional Queen casino brand in the previous week. This merger has pending regulatory approval. It will remarkably enhance Bally’s market presence. They expect to finalize it in the first half of next year.
Following a successful demonstration of its mobile sportsbook platform, the Maryland market has welcomed Bally Bet. The Maryland Lottery and Gaming Control Commission confirmed it complies with all required procedures. Following LetsBetMD which started operations on July 1, this approval makes Bally Bet the second mobile sportsbook to launch in Maryland previously. This is according to CBS Sports.
With Bally Bet and LetsBetMD adding to the diversity of options available to bettors, the landscape of sports betting in Maryland is evolving. The upcoming micro-betting platform Betr is also expected to join the Maryland scene soon. It just has the regulatory approval pending.
Bally Bet faces an outstanding competition in a market dominated by heavyweights luck FanDuel Sportsbook and DraftKings Sportsbook. This is in spite of the exit of SuperBook and Betfred from Maryland.
