Bet-M, a recent entrant in the Russian betting market, is making a strategic move into esports. The bookmaker has announced the creation of its own CS:GO team, which will compete under the name BET-M 33. This initiative represents a significant expansion for Bet-M. The company seeks to establish a presence in the growing competitive gaming sector. It also aims to engage with the esports community on a deeper level.
The organizers built the project around an existing team, TpuDCATb TPu, formerly known as Rush B. With the rebranding to BET-M 33, the team will gain a full partnership with Bet-M. The bookmaker plans to invest in the team’s development and create joint content. Bet-M emphasized that content creation will play a central role. The goal is to produce engaging media that features the players and highlights their personalities and skills.
BET-M 33 will also participate in collaborative activities with Bet-M, both online and offline. The team and Bet-M use this approach to strengthen fan engagement and expand their visibility across multiple platforms. Bet-M is integrating content creation with competitive performance. The company hopes to build a unique esports brand that connects with audiences beyond the typical betting demographic.
The team currently ranks among the top 100 in the world for CS2. It will keep its current roster, which includes Semyon “kinqie” Lisitsyn, Alexander “KIRO” Sherov, Pavel “z1Nny” Prokopyev, Ilya “executor” Weber, and Lubsan “bluewh1te” Mulonov. The team’s coach, Sergey “Wierd_1k” Tur, will continue to lead and mentor the roster.
With this initiative, Bet-M invests in a competitive CS:GO team and positions itself at the intersection of betting and esports content. The launch of BET-M 33 reflects a growing trend of betting operators engaging directly with esports. They use competitive gaming to connect with younger audiences, boost brand visibility, and develop innovative marketing and content strategies for long-term growth.
