The market has seen several operators come and go. The Keystone State is now more than five full years into its legal online sports betting era. With the launch of bet365 Pennsylvania, such changes will continue in the coming months.
bet365’s formal arrival was fast approaching. This is after it first acquired license to enter the Pennsylvania sports betting market in the year 2023. The arrival of bet365 brings another top-tier sportsbook operator into the fold for the stretch to run of the MLB regular season, start of NFL, NBA, and NHL campaigns emerging in the distance. This is as July moves forward.
Many industry enthusiasts remain interested in how the global betting brand will perform in a key market. This is considering Pennsylvania has long been considered one of the stronger online sports betting markets, together with Pennsylvania online casino being active.
bet365 collaborated with Presque Isle Downs & Casino, owned by Churchhill Downs Incorporated in January 2023. This approval is for entering the sports betting and iGaming market in Pennsylvania. Initially, people believed the deal, described as a multi-year agreement for both online sports betting and iGaming access in the state, would lead to a same-year arrival. However, that expectation ultimately proved incorrect.
Instead, this July, the bet365 brand took a more methodical approach, rolling out over a year later in Pennsylvania. In hindsight, the operator seized the opportunity to acquire the last license owned by TwinSpires. To secure its market access, bet365 methodically rolled out across the United States in the months since, not overly concerned with the competition. As of mid-July this year, bet365 is now live in 11 states.
