BetBoom is a high-tech betting holding company. It started its operations in 2011. The company offers one of the most user-friendly products in the international market, using advanced technologies. It is a global sponsor of BetBoom Team and Team Spirit, Esports organizations. BetBoom is also a sponsor of Tier 1 Dota 2 and CS2 tournament broadcasts. Development in these disciplines is a priority as it helps strengthen the international brand for the company.

Additionally, attract new users and partners, as well as enhancing recognition within the esports community.
Mr.Choco, top Peruvian gaming streamer is already an ambassador for BetBoom. Mr. Choco has built an audience of 180,000 followers on Twitch by playing various video games and hosting entertaining streams. He is a well-known figure in the Dota 2 community and regularly comments on Tier 1 tournaments such as The International and Riyadh Masters.
BetBoom began operations in 2022 in Latin America and positioned itself as an esports bookmaker with a broad sports line and gambling products.
Getting licenses in Latin American countries is a key component of the international expansion strategy of the company. The company has secure a gambling license in Mexico previously.
The Press Office of the international BetBoom project said that the acquisition of the Peruvian license opens up new opportunities for them to promote the project. They are already developing a marketing communication plan and exploring new traffic channels, considering platforms for their digital expansion.
BetBoom is also sponsoring the Elite League tournament organized by ESB, a Peruvian company. The event will take place this August in Lima. Last 2023, the holding supported the Lima Major 2023. It featured top teams like Gaimin Gladiators, Team Liquid, and Talon Esports.
It is worth mentioning that the international project of BetBoom operates online and offers betting through its website and mobile platforms.