BetMGM builds up the first ever Super Bowl commercial with an exciting teaser. The teaser campaign is to promote the operator’s first-ever Super Bowl commercial.
The first ever Super Bowl commercial teaser has three parts. It will feature actors Vince Vaughn, NFL icon Tom Brandy, and NHL legend Wayne Gretzky. The said teaser will surely excite the fans out there. Highdive, an advertising agency, helps in creating this partnership.
The Chief Revenue Officer at BetMGM, Matt Prevost commented that this year’s big game is their moment to put BetMGM the front and centre of the largest audience in sports. He said that their first commercial showcases Las Vegas as the home for the game. Furthermore, he also said that they also consider Las Vegas as the home of BetMGM. They could not be happier with the talent they have assembled for the ad and the connections that they have with the brand.
BetMGM’s Super Bowl teaser campaign and commercial are just two components of the agency’s strategy. This is for the awaited big game on February 11.
Aside from this, a lot of other events are also being hosted by BetMGM for the next few weeks before Super Bowl. This includes the BetMGM Big Game Bash at The Cosmopolitan of Las Vegas headlined to Luke Combs.
The operator’s sportsbooks not only in Las Vegas, but also across the US will have special VIP experiences. These experiences include with notable ambassadors, sweepstakes, and interactive moments for the football fans.
BetMGM will also continue to promote through GameSense. GameSense is a responsible gambling education programme developed and licensed to the operator. It was licensed to MGM Resorts by the British Columbia Lottery Corporation.
Moreover, across the United Kingdom, BetMGM has already kicked off the new year by ensuring the security of sports sponsorships deals with Premier League Darts and Clarence House Chase Raceday at Ascot.
