Competing in the top tier of Greek basketball and in European competitions, Betsson has entered a new two-year collaboration with a well-established Athens club with more than 50 years of history, Peristeri BC. The team will now compete under its official name, Peristeri Betsson BC as part of the deal.
This partnership reflects the continued investment of Betsson in Greek sport. Betsson focuses its strategy in Greece on supporting historic clubs. It also aims to strengthen local communities and contribute to the wider development of sport in the country. The company draws on more than six decades of operations across 24 countries. Following Mykonos Betsson and Aris Betsson, Peristeri Betsson BC marks the next step in Betsson’s sponsorship network. These partnerships aim to create meaningful cultural and community impact.
The collaboration provides strong strategic support for the club’s competitive ambitions. It also helps Peristeri pursue its long-term mission to remain a leading reference in Greek basketball. Both organizations share a commitment to professionalism, consistency, as well as delivering high-quality experiences to fans. The partnership will also feature social impact initiatives. These will focus on youth, education, equality, and access to sport in Peristeri.
Betsson’s Commercial Director, Andreas Nikolopoulos, said that Betsson is proud to partner with Peristeri. He highlighted the club’s strong history and identity, noting that it has been a reference point in Greek basketball for decades. He added that the club continues to grow thanks to the steady and methodical work of its management. They do not view this merely as a sponsorship but as a strategic alliance. They share the same values with Peristeri, professionalism, consistency and a constant commitment to offering high-quality experiences to fans. Betsson commits to supporting the team throughout this journey. They wish the team a season full of health, energy, and success.
