In the first quarter of 2025, online betting activity in Brazil surged dramatically. The implementation of new iGaming regulations drove this rise. According to data from Aposta Legal, the leading betting information platform, traffic to online betting platforms rose by an impressive 90% compared to the previous quarter. The newly regulated market saw more than 5 billion visits during the quarter. This equates to over 650 visits per second. The surge marks a significant acceleration compared to the second half of 2024. The market saw 2.55 billion visits in the third quarter of 2024. In the fourth quarter, it recorded 2.66 billion visits.
In January, the first month under the new regulatory framework, betting sites recorded 1.7 billion visits. The number rebounded strongly in March, reaching 1.8 billion visits. Despite a slight dip to 1.4 billion visits in February, this marked the highest monthly volume recorded to date. The surge in traffic highlights how the regulatory shift has sparked increased public interest. It has contributed to the growth of the online betting market. This indicates that both operators and players have warmly received the changes made.
The iGaming regulation has boosted site traffic and prompted major operators to invest more in advertising, brand visibility, and strategic partnerships. Betano led the market, attracting 1.1 billion visits in the first quarter. This included a 25% increase in visits from February to March. Superbet and bet365 rounded out the top three most visited betting sites.
Founded in 2019, Aposta Legal plays a key role in promoting responsible gaming. It provides valuable information about sports betting and online casinos to audiences in Brazil and internationally. With the rise in traffic and interest, Brazil’s online betting sector is set for continued growth and transformation under the new regulatory framework.
