Last August 5, Betway announced a multi-year partnership with Manchester City, the current Premier League champions.
Leading figures from Super Group and Manchester City will be on-site for the iconic NYSE bell-ringing ceremony. This is as part of the club’s pre-season tour of the United States and to mark this significant deal.
Super Group’s CEO, Neal Menashe, and City Football Group’s CEO, Ferran Soriano, will ring The Opening Bell. The event will take place at 9:30 am EDT.
The deal will make Betway the Official Global Betting Partner of the club. This will start from the 2024/25 season. This is as Manchester City joins the extensive sports sponsorship portfolio of the brand. It includes teams from across Premier League, La Liga, NBA, and more.
Betway Africa’s Laurence Michel commented that they are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements their place in the top tier of Premier League partners. It ensures that their Betway brand reaches fans in all corners of the globe.
City Football Group CEO, Ferran Soriano, said they are pleased to announce Betway as their Official Global Betting Partner today. As a globally recognized brand, Betway has a strong history of working with high-profile brands in the sports space. They are excited to work together throughout the partnership.
Betway and Manchester City will collaborate on numerous activations and exclusive content opportunities throughout the partnership. This is in addition to the brand featuring across digital and in-stadia assets.
Betway and Manchester City will also work together to give all players, coaches, management and staff with in-depth, industry-leading training on all relevant codes of conduct in relation to betting integrity, as well as responsible gaming. This is in addition to the work Manchester City already does to support players and staff in this area.
