BGaming enters 2026 at a pivotal moment in its evolution. ICE Barcelona will serve as the stage for the company to present its brand-new and clearly defined ecosystem. The newly introduced BGaming Universe drives this shift. It helps operators think beyond individual titles and build sustainable, long-term strategies for acquisition, retention, and engagement.
In an exclusive interview with Yogonet, BGaming’s Chief Commercial Officer, Olga Levshina, explains the thinking behind the company’s strategic repositioning. She discusses the role each game world plays within the BGaming Universe and why responsible growth remains a core priority. Levshina also shares what operators can expect from BGaming in 2026 and highlights the conversations shaping the next phase of the company’s global expansion.
Levshina said that ICE Barcelona feels like a clear starting point for their entry into 2026. It’s where they showcase how BGaming has evolved from a game provider to a publisher with its own ecosystem and a much more structured portfolio. For them, it’s a moment to lock in that evolution and explain it properly to the market.
Their main goal at the show is to introduce the BGaming Universe as a connected concept. They aim to guide partners through their newly structured portfolio and its categorization. They also plan to hold open, practical discussions about growth, scaling, and long-term plans. At the same time, they will showcase new releases, proven hits, and the wider variety of products they offer.
The idea behind BGaming Universe came from a very practical place. The market has become complex, and operators are no longer comfortable working with a huge set of disconnected games. The model doesn’t really work once you start scaling.
They identified a clear need for more structure and clarity. In response, they developed a concept that organizes their portfolio into three distinct game worlds, all interconnected within a single publishing ecosystem.
