Pioneering slots studio Big Daddy Gaming® has unveiled a new major operator collaboration with ComeOn Group. This marks a significant expansion of its commercial presence across key regulated markets.
Under the deal, ComeOn Group will integrate the full portfolio of Big Daddy Gaming across its extensive range of regulated brands. These brands include Snabbare and Hajper.
Targeting strong player engagement and long-term operator value, Big Daddy Gaming’s content blends proven game mechanics with the studio’s signature humor and approachable style. It is built around the studio’s core philosophy: Reel Fun. Real Value.
ComeOn Group operates a wide portfolio of successful brands across Europe and beyond. The company maintains a strong focus on regulated markets and high-quality entertainment experiences. The collaboration reinforces the position of Big Daddy Gaming as a disruptive new studio in an oversaturated market.
The company plans to roll out content in the first quarter of the year, pending final integration and regulatory approvals. The agreement follows the recent approval of Big Daddy Gaming by the Swedish Gambling Authority. It aligns the collaboration with the studio’s wider expansion strategy across key European jurisdictions.
Big Daddy Gaming®’s CEO, Erland Hellstrom, said that the partnership with ComeOn is a major validation of their strategic model. He added that working with an operator of this calibre immediately demonstrates the commercial strength, broad appeal of their content, and the stability of their platform.
Hellstrom added that they are excited to launch their games across ComeOn’s influential brands this Q1. He also highlighted their goal of cementing a long-term relationship focused on mutual growth and innovation.
Greg Kett, Director of Casino at ComeOn Group, said they are excited to be the first operator to bring Big Daddy Gaming’s content to Sweden’s regulated market. This partnership aligns with their strategy to continuously enhance the player experience through integrating innovative and fresh content into their proprietary platform.
He also said that adding such distinctive titles to their portfolio allows them to create more differentiation in their offering. This ensures they provide customers with high-quality entertainment that stands out in a competitive landscape.
