1xBet, a global bookmaker says that it has an exclusive partnership agreement with the Billie Jean King Cup by Gainbridge. It describes as the premier, year-long, international team competition in women’s tennis.
Teams of players from individual nations contest the tournament at various locations around the globe. They dub it the women’s World Cup of tennis.
Under the deal, the 1xBet logo will appear around the tennis courts used for the tournament. On other media assets throughout the playoffs, qualifiers, and finals.
According to the online betting specialist for sports, 1xBet will receive the rights to use the BIllie Jean King Cup by Gainbridge intellectual property as official betting partner.
Kerstin Lutz, CEO of Billie Jean King Cup Ltd, said in a joint press release that they are happy to announce and welcome 1xBet as their new Official Global Betting Partner for the event.
She added that with their expertise and experience working with sports rights holders, they are excited about the partnership. They look forward to bringing it to life from the qualifiers in April onwards.
Mark Wilson, a representative of 1xBet, commented in the same update. He stated that signing a sponsorship contract with the event is another milestone in the history of 1xBet.
Wilson added that this agreement with the most prestigious women’s national team tennis tournament is a strategically important step. It opens up new opportunities to promote the brand among fans of the most popular tennis event.
He also said that by investing in female sports tournaments, they contribute to the support of women in professional sports.
The announcement states that the Billie Jean King Cup is the largest annual international team competition in women’s sports. A record 146 nations are set to participate in 2025.
The 2024 finals, held in Malaga, Spain, saw champions Italy take home $2.4 million in prize money.
