Today, Blask unveils Blask Games. It is a live market intelligence tool for the iGaming industry. Now, it is open beta across five key markets.
Moving beyond quarterly revenue snapshots, as well as siloed click data, this dashboard merges placement as well as demand signals into a single, daily-updated pulse–empowering operators, providers, affiliates and analysts to act on what players want and see–as of now.
Three metrics are being brought together by Blask Games. First is the GVR or Game Visibility Rank. Every day, crawlers of Blask render thousands of lobby and category pages at casino sites, capturing up to 100 tiles. A computer-vision pipeline trained on over 40,000 games images identifies these tiles, as well as assigns ranks reflecting a position of the game–seat 1 is front and center, seat100 marks the digital basement. In result to this: a brand-, game-, and country-level average that reveals who’s front-row or fading fast.
Second is Blask Index. The proprietary demand metric of Blask is now available for game titles. The result is a single number indicating the size of player interest in a game across a country.
Third is Sol or Share of Interest. Sol reveals which titles are commanding attention as of today, expressing a share of all indexed search demand of the game as a percentage.
The Countries view in Blask Games offers a seamless data journey from top-line context to detailed game insights.
First, the Avg Lobby GVR line graph appears. This chart represents the average visibility rank of top games in casino lobbies. Initially, you’ll see the top five titles, however, it can customize which ones can appear through ticking entries in the live table. A variety selector in the corner lets you review performance over the past 7, 30, or 90 days.
The full Games table lists each tracked title in the country further down. Together with provider, genre, as well as brand and lobby counts, it shows two averages. These are Lobby-only and All-pages GVR.
