North Star Network or NSN, a digital sports media group has announced the purchase of Bojoko, an iGaming affiliate. This marks the entry of the company into the online casino space.
North Star Network finalized the acquisition on February 14. It includes all Bojoko assets, as well as structured with upfront and earnout payments. Depending on future performance, it represents 3.0-4.5x 2025 EBITDA.
NSN aims to expand Bojoko’s reach with this purchase. It also plans to enhance its services and explore new market opportunities.
The company called the purchase a new chapter for the Malta-based asset. It believes the deal will provide the resources to make Bojoko an even bigger force in the iGaming affiliate world.
In a statement, North Star Network’s Co-Founder and CEO, Julien Josset, said they are thrilled to welcome Bojoko into the company.
He stated that the acquisition aligns perfectly with their vision to expand their influence in the iGaming industry. It also gives them an instant foothold in the casino vertical.
He added that Bojoko’s casino knowledge is almost unparalleled, and they could not be more excited about the future. Together, they plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.
Joonas Karhu, Co-Founder and CEO of Bojoko also expressed enthusiasm about the acquisition. He said that this is a monumental step forward for Bojoko. Since day one, their goal has been to empower players with expert insights and easy tools that let them to make informed choices.
He added that with North Star Network backing them, they’re now in a position to enhance their solutions, expand, and bring their expertise in the online gambling space to new audiences worldwide.
Bojoko launched in 2017.
It has become a major platform for players in the United Kingdom and Canada. These players seek insights into casinos, bingo, and sports betting.
Bojoko has won several industry awards. These include the EGR Nordic Affiliate of the Year in 2021 and MiGEA Malta’s Best Affiliate Company in 2022.
Users recognize it for its user-friendly filters and transparent reviews.
