Boomerang Partners, a global affiliate gambling and betting marketing agency, will kick off 2026 by participating in major industry awards. Judges have already shortlisted the company across three major programs. Its four-year run, which includes 10 industry awards, positions the agency for another competitive season in 2026.
The nominations cover the International Gaming Awards (IGA), the European iGaming Awards, and the Global Gaming Awards EMEA. The organizers will announce the winners for all three during the iGB and ICE Barcelona exhibitions from January 19–21. Boomerang Partners will exhibit during the event at booth 81-L10.
The company recorded its highest number of nominations to date. Boomerang Partners will compete for Affiliate Marketing Campaign of the Year and the Charitable Community Award at the IGA. Its Golden Boomerang Awards – Charity initiative links these nominations.
Its European iGaming Awards nominations include the Charity Award, Affiliate Company of the Year, and Best Live Event Marketing Campaign; Golden Boomerang Awards initiative also ties these nominations.
The agency earned a nomination for Affiliate Program of the Year at the Global Gaming Awards EMEA 2026.
Boomerang Partners is preparing to enter its fifth year in 2026. The company said that observations from industry specialists contributed to its increased visibility in award programs. The agency also stated it feels confident about winning multiple awards. It focuses on achieving new milestones on its path to becoming the world’s top sports-focused affiliate program.
The agency reports more than 3,000 affiliate partners, as well as a portfolio of more than 13 brands. Continuing its role as the Official Regional Partner, its partnership with AC Milan entered its second year in the summer 2025.
The nominations of the company coincide with numerous projects that have been active over past years. A global yearly tournament for affiliate teams, Golden Boomerang Awards, ran in 2024 and 2025. The first sports traffic tournament of the agency, the Golden Boomerang League, took place in fall this year.
