Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, shared key figures from the first month of the affiliate’s Golden Boomerang League. He highlighted the strong performance and traffic growth during this period. The tournament’s traffic performance impressed in its opening month.
Boomerang Partners is hosting the Golden Boomerang League sports traffic tournament from September 1 to October 31. Participants include both current and new affiliate partners. These partners generate first-time deposits for the sports betting brands in Boomerang Partners’ client portfolio.
Each affiliate partner that generates 20 or more sports FTDs will be eligible for the final prize draw. Forty-nine teams have already met such conditions.
Sports traffic to Boomerang Partners’ client brands grew 31% in the tournament’s first month. Seasonal factors also played a role, as the surge coincided with the active start of top European football leagues.
The football matches of the Champions League and Europa League drove the most traffic during the first month of the Golden Boomerang League. These events were the main contributors to the surge.
Looking ahead to October, they expect a strong focus on the Champions League. Key match-ups include Arsenal vs Atlético Madrid, Bayer Leverkusen vs PSG, and Real Madrid vs Juventus from October 1-22.
The football spotlight will also be on Spain on October 26 for El Clásico between Real Madrid and Barcelona. Additionally, the NBA season tips off on October 21 with two high-profile games: Thunder vs Rockets and Warriors vs Lakers.
The Golden Boomerang League 2025 winners will be officially announced on stage during the second day of SiGMA Central Europe, November 5. They will also be celebrated at the event.
The grand prize is an automatic qualification for attendance of the third season of the annual global traffic tournament for elite affiliate teams, Golden Boomerang Awards 2026. This industry-leading event is highly exclusive.
