Boomerang Partners participated in one of the main events in the iGaming and online betting industry. The event, SBC Summit Lisbon, took place from September 16th to 18th. Over 30,000 delegates attended the event, with more than 1,500 visiting Boomerang Partners at Booth F1.
According to the company, its booth became a focal point for exhibition visitors. Thanks to interactive activations, performances by artists, as well as a raffle featuring memorabilia from sports legends.
The company presented its client portfolio of brands and competitive advantages during the show. Over the three days of the event, its booth hosted more than 210 business meetings. The company also signed 15 collaboration deals.
Showcasing Boomerang’s commitment to sports, innovation, and development, the company decorated its booth according to the Boomerang Arena concept. It featured three live performances by professional artists, which attracted the attention of a lot of Summit participants.
The photo zone with a memorabilia gallery of sports items that belonged to star athletes is one of the key elements of the Boomerang Partners booth decoration. On September 17th, the company held an online raffle where participants could win items recently owned by legends Rafael Nadal, Cristiano Ronaldo, Tyson Fury, and Fernando Alonso.
Following the entry requirements, 86 people participated in the raffle. They took a photo of the photo zone of the booth on September 16th or 17th before 4:00 PM, and posted it on their Instagram stories or LinkedIn, tagging the Boomerang Partners account. The company selected the winner through a random draw using certified tools and announced it at the booth and on Boomerang’s social media. The winner chose the Cristiano Ronaldo framed football as their prize.
For the second year in a row, a product from Boomerang Partners’ client portfolio, Boomerang-Bet, won an award. It received the Rising Star in Sports Betting or Operator title. The company said that the SBC awards jury’s recognition duly appreciates the brand’s advantages.
