Boomerang Partners showcased a variety of activities and activations at its stand. The agency said SiGMA Central Europe was a success for them.
Boomerang Partners is an affiliate marketing agency and an official regional partner of AC Milan. It participated in SiGMA Europe 2025 in Rome from November 4-6.
The booth of the company generated heightened interest among conference participants throughout the event. Effectively connecting sports and modern technologies, it was designed in the signature Boomerang Arena concept.
The booth was divided into numerous themed zones dedicated to football, tennis, basketball and boxing, and locations for sports-related activities.
A highlight of Boomerang Partners’ participation in the Rome event was announcing the Golden Boomerang League winners.
The sports traffic tournament took place from September 1 to October 31. It involved current and new Boomerang Partners affiliate partners. 60 teams granted more than 20 sports first-time deposits for brands from the client portfolio of Boomerang Partners over the two-month tournament period, made it to the final draw.
The company determined the winners on November 4, using certified randomization tools. The winners included QQMedia. It won direct access to the annual Golden Boomerang Awards tournament. Apex Media and Luis Xavier both won an AC Milan experience package. This includes paid flights, accommodation and attendance at AC Milan home match at San Siro Stadium.
QQMedia’s CEO said that those who know me understand that him understand that he works with some of the largest operators in the industry, but Boomerang Partners will always hold a special place in his heart.
He added that what they are building is truly impressive, and he is proud to be part of this journey, witnessing how Boomerang Partners is steadily evolving from an underdog into a true power player.
A big thank you also goes to their entire team, especially the affiliate department, and in particular to Lilli, whose outstanding work, constant availability and solution-oriented approach deserve special recognition.
The next goal is of course to win the Golden Boomerang Awards 2026, and they will give it their all to make that happen.
