Boomerang Partners has prepared an exclusive, expert guide for sports affiliate teams worldwide. The “Sports Marketing & Betting Calendar 2026” confirms the company’s deep expertise. This expertise places it among the leading sports affiliate programs in the industry. Moreover, it also provides valuable insights.
This detailed study incorporated a large amount of proprietary data. The data came from Boomerang Partners’ analytical development team, the company’s sponsorship department, and its affiliate managers. During its preparation, Boomerang Partners analyzed industry trends and considered that 2026 will be a major year for sports.
“Sports Marketing & Betting Calendar 2026” is a professional playbook for sports affiliates. This is a must-have tool for planning campaigns and strategies for those working with sports traffic. Affiliate partners can properly assess player behavior, avoid missing seasonal peaks of interest in sports, and choose effective tools for monetization using these insights. The guide is divided into several sections for easy reference. The main ones include the 2026 sports events calendar, top tournaments, traffic peaks, and popularity in specific GEOs.
Second is expert insights and analytics for planning pre-, live-, and post-event campaigns. Third, it covers industry trends for the year and how teams can leverage them in their work. Fourth, a strategic collaboration, with AC Milan, and what benefit affiliate teams can derive from this. Fifth, toolkit for affiliates with practical recommendations on adapting traffic strategies according to the tournament stage.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said they hope the calendar becomes a practical tool for sports affiliate partners when planning for 2026. They also aim for it to spark interest in deeper strategy development through involvement in joint projects.
Boomerang Partners has prepared the “Sports Marketing & Betting Calendar 2026” to provide practical benefits not only to experienced sports affiliates.
