Caesars Entertainment has announced a new deal with Bragg Gaming Group. This allows the gaming titan to develop exclusive casino games in-house.
The collaboration aims to accelerate Bragg’s expansion in 2025, targeting double-digit growth in revenue and profitability, especially in North America. However, they did not disclose the specific terms of the deal.
Bragg’s Chief Commercial Officer, Neill Whyte, stated that they are excited. They are launching a new content and technology project with Caesars. This project will be for Caesars’ online casino platforms.
He added that they have decades of expertise and know-how. They also have the full technology suite to build, launch, and operate the highest quality online casino games. Bragg Gaming Group looks forward to expanding their strategic partnership with the Caesars team. The goal is to enhance the player experience through innovative and exclusive gaming content creation.
As part of the agreement, the Toronto-based Bragg will help Caesars develop a collection of new online casino games. These games will be created by a newly formed in-house studio team for Caesars’ digital platforms. Furthermore, Caesars will gain access to numerous of technological features of Bragg. This includes bonuses, free spins, and jackpots.
They will distribute content to online channels like Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook and Casino.
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said the new agreement is an important step. It supports their goal to develop exclusive digital slots, table games, and more.
Sunderland said they’re excited about the potential this moment brings. They are focused on building exclusive online casino games through their newly formed in-house game studios team, which will set them apart in the industry.
In particular, Caesars posted a $9 million loss in the third quarter of the previous year. At the same instance, net revenue from online casino play jumped 82% year-over-year thanks to a steady climb in hold percentage.
