Bragg Gaming Group BRAG is a global B2B iGaming content and technology leader. It has taken a significant step to strengthen its position in Latin America. This includes a strategic equity investment and an exclusive content collaboration with Brazilian studio RapidPlay Ltd.
RapidPlay develops high-performance online casino content specifically tailored to audiences in Brazil and Latin America. It brings localized expertise and a cost-efficient development model. This aligns with Bragg’s strategy for scalable and profitable market expansion.
The collaboration grants Bragg exclusive commercial rights to distribute RapidPlay’s full content library through its growing network of licensed operators in Brazil. All titles from the partnership will use Bragg’s proprietary Fuze technology, offering real-time gamification, player retention, and promotional tools.
This synergy lets Bragg to deliver immersive, culturally relevant gaming experiences while enhancing operator performance across the region.
Timing of Bragg could not be better, with online casino market of Brazil projected to reach $1.5 billion this year and soar to $3.7 billion by 2029. The company expects the market to contribute up to 10% of its total revenues in 2025. Since launching on January 1, it has already secured partnerships with over one-third of Brazil’s licensed operators.
Bragg’s São Paulo-based team, led by LatAm Regional Director Sara Mosallaee, is well-positioned to offer localized support. This ensures seamless integration and strong content performance.
Bragg Gaming’s CCO, Neill Whyte said that this partnership with RapidPlay is more than just an investment–it’s a strategic move. With an option to acquire a controlling interest in the future, Bragg is signaling its long-term commitment to the region.
Rafael Roos Bordignon, CEO of RapidPlay added that joining forces with Bragg gives them the scale and structure to deliver truly Brazilian experiences at greater impact.
The latest move of Bragg marks a bold step in its LatAm growth journey, local, strategic, and built to scale.
