For operators and suppliers looking to grow, understanding the regional differences in the Brazilian iGaming market is essential. The exclusive study “Regions of Brazil x Betting Market” offers decisive insights into a R$12 billion (US$2 billion) sector. The document maps the behavior of more than 3.7 million players on regulated platforms between January and April this year.
Otavio Esteves has three years of experience in the Brazilian iGaming industry. He is a results-driven professional specializing in marketing and business development.
Optimizing campaigns and retention strategies, the author of the study has a strong ability to analyze data and customer behavior.
He has built strong, valuable relationships with various iGaming industry partners. He has delivered hundreds of thousands of registrations and FTDs, generating millions in NGR.
His research reveals trends, opportunities, and practical recommendations for operators and suppliers with unprecedented data and deep analysis.
Regions of Brazil x ‘Bets’” highlights the importance of understanding each region’s unique characteristics to succeed in Brazil’s iGaming market. The study analyzes the behavior of 3.7 million active players on regulated platforms, using data collected from January to April this year.
This article highlights key points and the most important insights for the sector. It aims to provide an overview of the research.
Southeast (46.93%) and Northeast (26.47%) account for 73.4% of the market.
South (11.25%), Center-West (7.94%), and North (7.41%) complete the scenario.
São Paulo (10.26%) and Bahia (8.49%) lead the online casino segment.
The power of local: Regionalized campaigns show a 37% higher ROI compared to generic national campaigns.
Southeast/South: A more mature and diverse audience (25-45 years old).
North/Northeast: Predominantly younger audience (18-34 years old).
Center-West: Higher average ticket value among 30-45-year-olds.
Regional DNA Influencers: 3.2x higher engagement when influencers reflect local culture compared to national celebrities.
