Betano is a leading online sports betting operator. It already hosts naming rights of the second division of Brazilian football, Serie B. As well as the national cup competition, Copa do Brasil.

Betano has signed a three-year deal to become the title sponsor of the Campeonato Brasileiro Série A.
CBF of Brazilian Football Confederation negotiated this new arrangement. On April 14, it is officially commencing. This marks the beginning of the 2024 season of Brazil’s Serie A. It is a professional league for men’s football clubs.
The previous title sponsor is Assai. From this, Betano takes over. Even though financial details haven’t been disclosed yet officially, reports suggests the deal holds a remarkable value, exceeding $16 million yearly. This shows a substantial increase compared to the past contract with Assai. The three-year agreement is estimated to cost $48 million, strengthening Betano’s foothold in Brazilian football. The company already holds naming rights to the Serie B. It is the second division of Brazilian football. On the other hand, Copa do Brasil is the national cup competition.
Betano is a popular online betting platform that offers sports betting and casino games to players in different locations globally. It has been around since 2012. The platform focuses on giving a safe and secure environment for placing bets on a wide range of sports. From soccer and basketball, to more niche options like chess and handball.
The 2024 season is set to kick off on April 14th. Twenty teams will compete for the championship title. This includes traditional powerhouses like Clube de Regatas do Flamengo, as well as the defending champions Sociedade Esportiva Palmeiras, the 12th title. Adjacent to those who gained promotion from Serie B like Esporte Clube Vitoria, Esporte Clube Juventude, and Atletico Clube Goianiense.