InPlaySoft published a market report on the first six months of regulation in Brazil. The document explains what has changed in legislation and rules for iGaming operators. It also gathers data on the demographics of the activity in the country. The highlights included total bets in H1 2025, which ranged from R$157 billion (US$29 billion) to R$165 billion (US$30.5 billion). Another static: the per capita average of bets was R$216 or US$40.
Some of the questions answered in the study conducted by InPlaySoft are who bets more: men or women? Young people or the elderly? Which social class?
InPlaySoft’s CEO, Alex Rose, said that Brazil has already become one of the largest and most dynamic iGaming markets in the world. He credited this growth to passionate fans, a growing digital infrastructure, and a developing regulatory framework. The opportunity here is not just significant, it is transformative.
InPlaySoft highlights relevant data on bettor behavior. The report notes that small deposits dominate the market. This became clear after the first six months of regulation in Brazil.
InPlaySoft analyzes that a study by Pay4Fun showed that 94% deposits in sports betting during the first two months after regulation were below R$100 or US$18. Only 1.4% exceeded R$1,000 or US$180, and just 0.3% were above R$2,500 or US$450. This shows that the vast majority of bettors place small wagers. They likely do so for entertainment rather than high-risk gambling.
Conducted by Anbima and Datafolha, the study cites research from X-Ray, the Brazilian Investor, as for the average spend by Brazilians on betting per month. It revealed an average of R$216 or US$39 monthly. The same study showed that 15% of Brazilians, which are more than 23 million people, placed at least one sports bet in the current year.
