Brøndby IF has signed a major collaboration deal with Betano. Betano is the Kaizen Gaming‘s premium online sports betting and gaming brand. Kaizen Gaming is one of the largest GameTech companies in the world. The three-year agreement will make Betano the main partner of the club. Starting in the summer of 2025, Betano will also become the front-of-shirt sponsor for the Superliga team.
Founded in 1964 and is based in the western suburbs of Copenhagen, Brøndbyernes Idrætsforening or Brøndby IF is one of the most successful football clubs in Denmark. Brøndby IF has a proud tradition of strong local engagement, talent development, as well as high sporting ambitions. The club has won the Danish Championship 11 times and the Danish Cup (DBU Pokalen) 7 times. It remains one of the top contenders in the Superliga, consistently aiming for medals each season in the men’s division.
Brøndby IF has a clear purpose: to build community through football. The club remains deeply rooted in its local area and proudly supported by Denmark’s largest and most passionate fan base.
Brøndby IF’s CEO, Ole Palmå, stated that this is more than just a major commercial agreement—it’s a strategic partnership with an organization that shares their ambitions. Over the past few months, Brøndby IF and Betano have engaged in productive discussions, remaining aligned from the very beginning. They are very pleased with the agreement, which will run until the summer of 2028.
The parent company of Betano, Kaizen Gaming, is an international player with a documented commitment to responsible gaming, a presence in 19 markets, as well as collaborations with leading clubs and organizations including Aston Villa, River Plate, Portugal’s Big Three, and UEFA for the Europa League, Conference League, and EURO 2024. This agreement places Brøndby IF on the international stage, highlighting responsibility and professionalism as core values for all involved.
