bwin is a leading name in sports betting. It has signed a deal with NFL to become its Official Sports Betting Partner in Spain. This announcement coincides with Spain’s first official NFL game. The game will take place on November 16 this year at the Bernabéu Stadium in Madrid.
bwin will take part as an official partner during the 2025 NFL Madrid Game under this multi-year agreement. Fans expect the matchup between the Washington Commanders and the Miami Dolphins to be a major highlight in Spain’s sports calendar.
bwin is the official sports betting partner for Super Bowl LX in Spain, together with the Madrid Game. Moreover, the company will work with the NFL to expand the presence of the league in the country.
The collaboration targets to boost fan engagement by special activations, tailored promotions, as well as unique content for Spanish audiences.
This agreement also strengthens the wider partnership of Entain with the NFL. In fact, Spain now joins Germany, as well as Austria, where bwin already holds official status.
These collaborations reinforce the international growth of NFL, as well as the leadership of Entain in regulated global sports betting.
Managing Director of Canada, Iberia, as well as Latin America, Curry Sloan, said that partnering with the NFL is an exciting milestone for bwin in Spain. This comes in a year when the league will celebrate its first game in Spain at the Santiago Bernabéu.
He added that the NFL shares their passion for competition, entertainment, and fan engagement. Together, they will deliver unforgettable experiences for fans in Spain. They will also bring fans closer to the action. The focus will remain on safe and responsible gaming.
NFL’s Brett Gosper announced their excitement to host the first regular season game in Madrid this November. He also welcomed bwin as a partner in Spain.
