Conor McGregor has launched an online casino, RealBet.io, taking on roles as both co-owner and brand ambassador. He unveiled the platform in a promotional video posted to his Instagram account. He also reiterated his enthusiasm on X, writing that he had “always wanted to own a casino.” RealBet.io presents itself as a premium entertainment and betting destination. It features a range of casino and live casino products. McGregor is positioned prominently as the brand’s public face.
The move follows McGregor’s earlier digital venture in early 2025, when he backed a crypto token called REAL alongside Real World Gaming. The project aimed to raise substantial capital but fell short of its funding goals. It collected only $340,000 against a $3.6 million target before organisers cancelled it. In a notable gesture, McGregor refunded all investors. Industry outlets described the move as unusually responsible, especially given the pattern of celebrity-backed crypto launches that sometimes leave participants out of pocket. The token’s cancellation concluded with the message “This is not the end,” hinting at further digital and commercial plans.
RealBet.io adds to McGregor’s expanding commercial portfolio, which already includes Proper No. Twelve Irish Whiskey, Forged Irish Stout, and several sports and lifestyle endorsements. The casino launch highlights his continued push beyond the octagon. However, the partners have not disclosed any financial terms or ownership details related to the collaboration.
Industry observers note that celebrity involvement can quickly boost a platform’s visibility and attract new users. However, they also warn that it may draw heightened regulatory scrutiny in markets with strict online gambling rules. For now, RealBet.io relies on McGregor’s global reach and media profile to generate attention. Whether the platform becomes a lasting player in online entertainment will depend on several factors. These include regulatory compliance, the quality of its products, and how well the market responds. As McGregor continues to diversify his business ventures, the platform’s future will also hinge on its ability to achieve sustainable, long-term growth in an increasingly competitive global market.
