Davido, the American-Nigerian Afrobeats star has previously teamed up with Stake, an iGaming operator. Stake Signs Davido in Multi-Million Dollar Deal to Transform Entertainment and Gaming. It will see the singer become the freshest face in a huge catalogue of brand ambassadors. This includes hip-hop singer Drake and UFC fighter Israel Adesanya.
The iGaming company calls it a perfect match. It aims to appeal to a broader audience of Afrobeats enthusiasts. The strategy relies on Davido’s charisma, his large online following, and his status as a cultural icon.
Stake will launch exclusive promotions, giveaways, and online experiences for Davido’s fanbase, with more details coming soon.
Davido, whose full name is David Adedeji Adeleke, came into the world on November 21, 1992, in Atlanta, Georgia. He has strong ties to Nigeria through his father, Adedeji Adeleke, a successful businessman, and his late mother, Vero Adeleke, a university lecturer. Davido spent his early years in Lagos, attending the British International School. He is the youngest of five and the third son of his father.
He moved stateside to study business at Oakwood University at 16. It was there that he caught the music bug, buying gear and making beats. He even started a group called KB International with his cousins, B-Red and Sina Rambo.
Leading him to leave Oakwood and head to London to work on his singing, music became his main focus. Davido took a break from music to study at Babcock University, graduating in July 2015 in music.
The music career of Davido officially started in 2011 with his debut single, ‘Back When’. Yet, it was the 2012 hit ‘Dami Duro’ that catapulted him to stardom in Nigeria. Earning him the Best Newcomer award at the Nigeria Entertainment Awards, he released his first album, ‘Omo Baba Olowo’ that same year.
