Linebet has confirmed the renewal of its ambassador deal with Djibril Cissé. The former France international will continue the collaboration for a second year. The partnership began in the previous year. It saw Cissé a variety of marketing initiatives.
Cissé took part in a number of high-profile activities for the operator over the past year. This includes an exclusive photo shoot, global advertising campaigns, as well as cross-platform social media content. He participated in live entertainment events, including the afterparty hosted by DJ Tcheba. He also engaged directly with fans, signing autographs at the iGB Barcelona event.
Linebet highlighted Cissé’s contribution to its branding efforts. They emphasized his energy and public profile as key assets that helped raise awareness for the operator. The renewed deal signals the intention of the company to continue leveraging his reach and influence for international campaigns.
The second year of the deal will feature larger campaigns and increased visibility in target markets. It will also include more fan engagement initiatives. Cissé is expected to take part in additional promotional content, live events, and social media activations under the extended agreement.
In addition to Dibril Cissé, Linebet has recently collaborated with Dawid Malan, an English cricketer. Yet, this partnership has concluded, with both parties parting ways amicably. As of today, Linebet continues its collaboration with AS Monaco. The company serves as the club’s official sports betting partner in Sub-Saharan Africa, the Middle East, and North Africa.
