Operators keep on looking for new ways to engage players, often resorting to expensive marketing campaigns and tempting promotions. DraftKings’ latest campaign on X has gathered over a million views. It has also received thousands of comments. This happened even without mentioning a prize.
DraftKings‘ latest campaign was simple, unlike more elaborate campaigns with strict rules and clearly defined terms. The company invited players on X to pick a number between 1 and 1,000,000 without giving any more details.
This campaign’s simplicity immediately resonated with players, as well as thousands went on to comment a random number. Many were excited about the chance to join the game. The operator made no promises, other than wishing fans good luck.
The original post was published on July 23. As of now, it has over 1.5 million views and 21K comments. The operator continues to post regular updates. This shows they haven’t forgotten about it. They also confirmed that no one has guessed the correct number yet.
The company decided to give fans with a little help as time went on. DraftKings Sportsbook noted that a total of 25K people had joined the game on July 26. At that point, it teased that the correct number was higher than 750,000 but lower than 850,000. This drastically reduced the range.
DraftKings released another update on July 27. They said that 35K people have tried to guess the correct answer so far — all without success. Saying that the winning number begins with a 7, the company then made things even easier.
The updates of DraftKings have made things significantly easier. Players now have a 1 in 50,000 chance of guessing correctly instead of a 1 in 1,000,000 chance.
It is unclear whether the winner will actually get anything while this has made winning significantly easier. As this campaign lacks an official ruleset, some suggested that the right number may not even exist.
