The extended ECN deal with Parimatch aims to support the development of European cricket and promote its growth. Parimatch has announced that it is extending its role to the ECN or the European Cricket Network as its official betting partner.

The pair have now partnered on all ECN men’s and women’s events to kick-start 2024. The events are set to take place early this year. This includes the ECS or European Cricket Series, ECI or the European Cricket League matches.

Daniel Watson said that they are pleased and excited to continue on this journey with Parimatch. Their professionalism and unwavering support in helping grow European cricket is greatly appreciated. Watson is the founder of the European Cricket Network.

Having Parimatch on board to support the first-ever Women’s Euros of cricket in 2023 was a special moment, added Watson. According to him, they are proud to now work together to commence 2024.

Providing a significant global reach, the deal is also designed to combine the CIS gambling group’s dedication to advancing the sport and ECN.

Moreover, this cricket deal is expected to play an important role in cricket’s growth in Europe. It also looks forward in achieving the ECN’s vision. ECN’s vision is making cricket the “premier summer bat and ball team sport in the region for generations to come”.

In addition to this, both ECN and Parimatch have emphasized their commitment in promoting cricket at all levels.

Parimatch will play a huge role in supporting ECN’s mission as its official betting partner. The mission is enhancing the overall cricket experience for fans. As well as contributing significantly to the development and to popularize of the sport across the continent.

The operator also holds titles in football beign the official betting partner of Leicester City FC and the master sponsor of Botafogo in Brazil. It also sponsors the Paulistao 2023.

For the moment, Parimatch Group continues to seek a new CEO. This follows the resignation of Maksym Liashko. He was the Managing Partner and Chief Executive.