Enteractive has announced its new partnership with Stake.com. The new partnership is aiming towards improving Stake.com’s existing CRM or Customer Relationship Management services with tailored reactivation campaigns.
Stake.com has joined Enteractive to focus on reactivating the lapses in audience segments. The latter is renowned for its one-to-one approach and aiming to optimize revenue from segments within Stake.com’s player base.
Jarrod Febbraio is Stake.com’s Director of Commercial. He said that enteractive is recognized across the industry for its specialized approach in re-engaging distinct player segments for sports betting and iGaming brands. Their one-to-one approach is particularly effective in transforming non-funded accounts and reactivating dormant player accounts.
He also added that they are excited to see this collaboration maximize the LPV or the Lifetime Player Value for these segments. Along with this, optimizing their active players and ultimately increasing bottom line revenues.
On the other hand, Enteractive B2B Sales Executive named Kelly Briffa also said a statement. She said that their commitment to real one-to-one conversations with players will help Stake.com access those hard-to-reach audience segments to achieve the desired results in player conversions.
Enteractive has 15 years experience in player conversion and reactivation. Aside from this, they have also interacted with over 8.1 million players in the past year. They also generated revenue for global operators including BVGroup this month.
The company’s (Re)Activation Cloud technology platform facilitates the integration of player databases. This includes native-speaking sales agents engaging players in personalized outreach.
This collaboration follows Stake.com’s recent partnership with ITF or the International Tennis Federation as the official betting partner for the Davis Cup and the Billie Jean King Cup.