EFG, or ESL FACEIT Group, has signed an agreement with CHEXX, an online gambling platform. The deal covers its CS2 (Counter-Strike 2) and Dota 2 esports tournaments throughout the year.
According to EFG, the collaboration will enhance the esports fan experience. It will also bring CHEXX’s innovative, emotionally-driven betting to a global community of fans.
The elevated experiences include numerous interactive features integrated into EFG broadcasts. These include giveaways and bonuses. CHEXX stated it will offer fans limited merchandise, digital collectibles, as well as other high-value rewards.
The CHEXX team said that partnering with EFG or ESL FACEIT Group is a major statement for CHEXX. They’re not just placing a logo; they’re injecting emotion into the arena.
The Curacao-licensed crypto gambling platform emphasized how it will focus on improving the fan experience.
The team said their goal is to enhance how fans experience esports—the collective gasps, shocking upsets, and pure joy. They aim to supercharge that passion with relentless generosity, unexpected moments, and a brand that truly connects through their “GO NEXTT” mentality.
GO NEXTT delivers an endless flow of bold ideas and engagement. The press release emphasizes that the gambling company will make every tournament an unforgettable experience for EFG fans, even though it does not provide concrete details.
The collaboration lets numerous other agreements between esports organization and betting partners previously. Following 1xBet agreeing an agreement to sponsor Valorant team MIBR, League of Legends team G2 Esports signed an agreement with Winamax, a French betting platform.
Riot Games approved betting sponsors for Valorant and League of Legends team in 2025. Meanwhile, Valve, also lets gambling companies to sponsor teams, yet has restricted teams, as well as tournament organizers from promoting skin gambling and case opening sites.
