The Netherlands is a promising iGaming market with a generated revenue of €1.39 billion in the past year. The KSA report states this. A lot of B2B companies look forward to expand in the region.
Alexandra Voronetskaya, CMO of EvenBet unveils in this article the main issues and challenges that may be a hindrance to the entry into this market as well as explain how to cope with them to stay afloat.
Five issues can happen when operating an iGaming business in the Netherlands.
First is the enforcement of strict regulations on gambling advertising, with a recent ban on most forms like promotions.
KSA, the regulator of iGaming in the region has announced a law prohibiting most forms of gambling advertising from the 1st of July this year. This includes television, radio, print, billboards, bus shelters, cafes, and within gaming venues like casinos and slot parlors.
The ban also extends to gambling sponsorship of events and clubs. They will phase these out by next year.
This banning presents a substantial obstacle for iGaming B2B companies operating in the country.
B2C companies will need to invest in legal and compliance resources to ensure their marketing strategies adhere to local regulations. This could redirect funds from other critical areas like product development or customer support, or the operators will have to choose products from B2B companies that know how to localize platforms properly and comply with the law.
The allowance of many digital marketing channels is good news. These includes on-demand streaming services, social media, direct mail, and online gaming environments.
All things considered, iGaming B2B companies in the Netherlands can explore alternative marketing strategies that comply with the legal framework. This is to avoid advertisement issues.
Channels like social media marketing and SEO are the most popular and efficient channels. This is according to EvenBet in their 2023 report.
