FairPlay Sports Media is a fan and AI-powered global sports media network. It has launched Teammate, the first sports AI assistant, on its WhoScored.com brand.
Google Gemini powers Teammate. It translates natural-language commands from sports fans and bettors. The assistant redirects them to betting opportunities, forecasting insights, and sporting data. It enhances the experience of football stats enthusiasts and helps level the playing field against sportsbooks. Teammate communicates through text and data visualizations.
Teammate delivers the most advanced AI-powered, fan-first experience. It allows the increasingly stats-hungry sports audience to dive deeper into the numbers. The tool enhances both pre-match and live engagement, as well as betting decisions. It leverages over 25 years of FairPlay network’s sports data assets and a newly integrated deep-learning neural engine.
Google Gemini has led the AI assistant charge in recent years, mastering creative and productivity tools, advanced reasoning, complex tasks, and engaging content delivery through its advanced LLMs. While tailored for sports data, Teammate will use the same familiar UI, powered by this sophisticated platform.
Teammate launches in beta, ready to revolutionize how sports fans access information. It serves die-hard supporters, fantasy strategists, and bet builders alike. Its front-end integrates seamlessly as a white-label solution into partner apps and websites. This increases brand stickiness and creates monetization opportunities for hosts of the sports lifestyle tool.
FairPlay Sports Media’s CEO, Stuart Simms, said that AI has integrated rapidly into their day-to-day lives, but there’s not been a truly bespoke assistant service that suits the needs of sports bettors and data-hungry fans. Teammate, which combines their prowess in delivery of sporting insight, with Google Gemini’s ability to serve users with natural, conversational conveyance of information, offers just that.
