Future Anthem, an AI and data science powerhouse, announced a market-first jackpot extension. This extension is added to its real-time personalization product, Amplifier AI. They collaborate with Blueprint Gaming for its Jackpot King portfolio.
Amplifier AI’s Audience Identifier empowers operators to grab opportunities to engage with players via personalized real-time jackpot marketing messaging.
The company states that Audience Identifier constantly monitors pot sizes. This identifies points of player interest. Afterwards, it generates audiences of relevant players. It uses recommendation algorithms. Then, it triggers 3rd party messaging or CRM systems to send player communications in real-time, both on and offsite.
You can set up and deploy the product in under four weeks. It bolsters engagement across Blueprint Gaming’s portfolio of Jackpot King titles, with player messaging personalized by game. The legendary jackpot network has boasted recent hits like Bankin’ More Bacon Jackpot King and Cash Strike Jackpot King. As well as Fishin’ Frenzy Jackpot King and The Goonies Jackpot King which are long-time classics.
This enhancement marks the first extension of Amplifier AI’s Audience Identifier product to casinos. This is after beginning in sports. Operators like William Hill use it to generate audiences in real-time based on betting behaviors and micro-events.
Chris Conroy, Chief Data and Product Officer at Future Anthem, said that this is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions. This innovation improves player experiences. It builds on the strong foundations of successfully working with Blueprint for over three years.
Director of operations at Blueprint Gaming, Thomas O’Halleran added that Blueprint Gaming is driven to provide great player experiences. Their integration with this new audience innovation product provides an industry-leading approach to real-time player engagement. It will also leverage Blueprint’s Jackpot King portfolio and provide a personalized player utility to enhance the entertainment delivered by the gameplay.
