G2 Esports, a European organization has secured a collaboration with Betpanda, an online crypto casino platform.
Starting in 2026, Betpanda will become the official global betting partner. The partnership covers the organization’s Counter-Strike 2 team.
The collaboration will feature a series of worldwide initiatives, including giveaways, sweepstakes, tournament activations and more. Moreover, G2 Esports fans will see the collaboration promoted throughout the year through video and social content.
Betpanda joins an extensive portfolio of collaborations. This includes well-known brands like Herman Miller, Logitech G, and Red Bull, among others. For its Counter-Strike team, Betpanda will be featured on jerseys of G2 Esports from 2026.
CEO of G2 Esports, Alban Dechelotte, said that Betpanda joins them at an exciting moment for the organization. This alliance lets them to build fresh, meaningful touchpoints for their fans throughout the year. They hope to make moments that will entertain and connect with fans all around the world.
A Betpanda spokesperson said G2 has set the standard for excellence in esports. They’re proud to collaborate with a team that constantly pushes the industry’s boundaries.
They added that their view on innovation and creativity goes perfectly hand-in-hand with their way of breaking boundaries and reaching new fans and audiences.
The run of G2 Esports in the Counter-Strike scene has seen different levels of success in 2025. One of its greatest achievements is winning BLAST Open Fall 2025, defeating Team Vitality 3-1 in the Grand Finals. Furthermore, the organization was the runner-up at PGL Bucharest 2025 after losing to Team Falcons 0-3.
With its first Stage 3 match starting on December 4, fans can still see G2 in action at the StarLadder Budapest Major.
Betting sponsorships, specifically within the Counter-Strike 2 scene, have always been prominent in more mature esports ecosystems.
In 2025, North American brand 100 Thieves announced its return to Counter-Strike 2 following a multi-year partnership agreement with Roobet, a casino platform. Aside from this, outside of CS2, 1xBet collaborated with MIBR, a Brazilian esports organization to support its VALORANT roster.
