Games Global has signed an exclusive partnership with the world’s premier mixed martial arts organization, UFC. This collaboration aims to develop branded content inspired by the globally popular sport. IMG brokered the agreement. It is UFC’s licensing agency.
Games Global will produce unique UFC-themed slot titles over a three-year period. In July, first release is ready for a global rollout following an exclusive soft launch this May.
The UFC-branded online slot games are digital versions of classic casino slot machine games. It will feature different UFC themes and symbols. This includes UFC fighter likeness and images. With the excitement heightened by features like free spins and wild symbols, players spin the reels and aim to match symbols and images across paylines to win prizes.
Users will be able to play games through their local betting platform in regions where regulated iGaming is available. iGaming is available in selected states in the United States. This includes Connecticut, Delaware, Michigan, Nevada, New Jersey, West Virginia, and Pennsylvania. Betting operators will announce the UFC-branded digital slot games before their launch.
UFC is a globally recognized sports brand with over 700 million fans and approximately 260 million social media followers. The organization produces more than 40 live events annually in some of the world’s most reputable arenas, broadcasting to over 975 million TV households across more than 170 countries.
With a similar target audience to Game Global and the great partnership deal opportunities that the deal provides, the new game titles will allow both parties to recruit new players and fans. UFC will promote and support the launch of the games through its global marketing ecosystem.