The gaming apps in India is growing quickly. In 2023, there were 4.32 billion downloads accounting for 15.3% of all games. Aptica, an applications specialist’s recent report shows that the country is now ahead of the largest companies in the United States and Brazil.
The mobile gaming industry has become a dynamic and ever-evolving part of the global gaming landscape, spreading through mobile, PC, and console gaming. The market saw rise in downloads and consumption among all age groups, which drives revenue.
IAP or In-app purchases will decrease annually until 2022. The decline specifically affects Android apps, dropping by 14% per year. On the other hand, iOS apps are only – 1%.
Consumer spreading decreased by 7%, iOS games by 13%, and Android games by -6%. This is compared to the first quarter of 2022 and the second quarter of 2022. These types of gaming are characterized by a high IAP unlike subtle causal games. Consumers seem unwilling to spend more on such games.
The ban on penetrating interstitials by Google Play has brought confusion. Revenue from overly casual games, especially those that generate ad revenue has plunged relative to IAA or in-app advertising since the ban.
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Nonetheless, the income of India remains low. The country is still not among the top 15 markets for gaming revenue. The United State leads the market share of 26.61% and a turnover of USD 5.71 billion, a growth of 22.61% over the same period in 2022. The third position is $3.32 billion or 15.05%.
By 2023, experts expect online gaming apps revenue to reach $182 billion. Along this is around 90 million games paying for the gaming experience.
