The director operator vowed to fight what he believes is an outrageous fine issues against Gammix in the Netherlands.
The Dutch regulator, Kansspelautoriteit hit Gammix with a €19.6 million on Thursday. This is the biggest-ever enforcement action. The claim is that the operator was continuing to offer online casino games without a license. This is despite already receiving a €4 million penalty for the same offense previously.
The KSA stated that Gammix has not taken any measures to ban players from the Netherlands.
The director of Gammix is Phil Pearson. He responded to the fine by saying it was unsubstantiated. He also said the company will fight on all fronts until it receives an apology and retraction.
Gammix said the fine has been calculated using figures from a proprietary web-traffic aggregation service. They used a multiplier of €240 per click. They believe this would show turnover that does not exist.
Pearson received the first notice of a possible penalty. They reached out to address the issue and claimed to have blocks in place. They also asked for any relevant information to remain in compliance. However, the other party seemed to ignore their request. Their lawyers also approached the regulator, in writing, to gain more information, but again no response was forthcoming.
He also stated that they had enabled a block on Cloudflare for any Dutch IP. They have no Dutch language or direct Dutch payment methods. They categorically do not target Dutch traffic. If affiliates list any of their brands on Dutch-facing sites, they cannot be held responsible for those promotions. However, once players reached the end site, they would not be able to register an account.