GiG or the Gaming Innovation Group has reinforced its presence in Latin America by expanding into Mexico. This follows an agreement, LuckyDays.
As it aims to boost player acquisition and retention in Mexico, LuckyDays will benefit from GiG’s CoreX platform. The agreement also includes access to GiG’s AI tools, DataX and LogicX.
Richard Carter, CEO of GiG, said this agreement combines a high-growth market with their strong, successful partnership with LuckyDays.
He added that together, they can enhance operations with cutting-edge technology and deep expertise in navigating changing regulations.
Moreover, analysts from H2 Gambling Capital predict Mexico’s gross gaming revenue could hit $3.7 billion by 2028.
A LuckyDays spokesperson added that GiG’s proven solutions empower them to launch and scale effectively in this new market, aligning with their vision for sustained growth and exceptional player experiences.
According to the spokesperson, they also look forward to a successful expansion in Mexico and beyond, bringing their high-quality offerings to a broader audience with GiG as a trusted partner.
The news builds on GiG’s ongoing expansion efforts. The company recently entered the Asian market with a deal with Bloomberry Resorts in the Philippines this December.
