Betsson is a Swedish betting company. It is elected as the Casino Operator of the Year. The company has just announced the arrival of the Peruvian football star, Jose Paolo Guerrero Gonzales. He is popularly known as simply Paolo Guerrero.
Guerrero has joined its team as their global ambassador. Before this, he has already built a career full of achievements and recognition. He was a key player in winning second place in the 2019 Copa America. In connection to this, he also played a crucial role in Peru’s qualification for the 2018 World Cup. This marked the team’s return after 38 years of absence.
Aside from being a strategy, this play is also a bold step to further solidify Bettson’s presence in the wide and busy Latin American market.
An icon in Peruvian football, Guerrero spoke about this partnership. It highlights the Betsson’s success in Peru, and its impact as well across Latin America.
Paolo Guerrero is more than just a player. The icon has memorable moments, such as being the runner-up in the 2019 Copa America. In addition to this, the goal that led Corinthians to glory in 2012. He surely did become an inspiration for many football fans.
Andrea Rossi is Betsson’s Commercial Director for Latin America. Rossi and Guerrero share excitement. The Commercial Director highlights that having a name like Guerrero reinforces the company’s leadership position in online entertainment.
Moreover, the company is already reaping the rewards. It is being recognized as Casino Operator of the Year at the SBC Awards Latin America 2023. It is also establishing prominent partnerships with teams such as Boca Juniors, Racing Club, and Atletico Nacional.
With the Peruvian footballer on board, Betsson reiterates its commitment to providing an exceptional and safe gaming experience. Consequently, consolidating its prominent position in the Latin American online betting and entertainment market.