Highlight Games and Boomerang Digital’s new partnership aims to launch new football-themed ‘Lotto Goals’ game. It will use video archive for outcomes, targeting summer Euro Championship and wider market.
By combining Highlight Games’ video archive portfolio with Boomerang’s technology stack, this collaboration also aims to offer players a new gaming experience.
The ‘Lotto Game’ requires players to select six football shirt numbers from a pool of 22 options. From favorite players and teams featured in Highlight’s video archive, the outcomes are determined by a series of goals.
The game is set to be distributed to a UK retail operator in time for the UEFA Euro 2024 Championship this summer. It has plans for a wider distribution across the United Kingdom and international gambling, and betting and lottery sections.
Steven Holmes is the CEO of Highlight Games. He expressed his delight to be working with Boomerang Digital to deliver their content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro Championship this summer. This collaboration will enable their business to expand its distribution of content across the United Kingdom and internationally. It is an exciting step in their growth as a video virtual sports and instant-win game supplier creating the cross-over between lottery/numbers games and archive video footage.
Highlight Games has also partnered recently with entities like Azerbaijan National Lottery Company and Sisal Sans. Furthermore, Highlight Games collaborates with 1X2 Network to deliver exclusive content to customers. They also aim to feature products such as themed instant win games and soccer betting variants.
Moreover, Highlight Games has introduced new gaming products. This includes virtual horse and dog racing games. The company continues to renew access to archived football footage. While doing this, they ensure to make a stream of content for its customers and partners.