The largest edition of iGB Affiliate to date officially opened at Fira Gran Via Barcelona recently. This marks a major milestone for the sister show of ICE and reinforces Barcelona as a new epicenter for the global iGaming calendar.
iGB Affiliate 2026 has expanded into Halls 8 and 8.1, now 20% larger than the 2025 edition and almost double the size of the 2022 show. This reflects sustained demand from both new market entrants and established players scaling up their presence. The event concludes on Wednesday. It features 203 exhibitors and sponsors, surpassing the 200 mark for the first time. This includes 73 first-time exhibitors, a clear signal of continued momentum in the affiliate sector.
The show floor is accompanied by a packed conference agenda. It features 17 sessions with 48 speakers, covering performance marketing, regulation, innovation, and growth strategies across mature and emerging markets.
iGB Affiliate’s Portfolio Director, Naomi Barton, describes the event as the heartbeat of the global iGaming affiliate community. She highlights its unique position as the only event in the world fully dedicated to iGaming affiliates.
Barton said that the growth of iGB Affiliate has been phenomenal. It reflects the popularity and status of the brand as a key business event on the affiliate calendar. The event brings together ambitious affiliates, operators, and technology providers to build long-term, trust-based partnerships.
Beyond scale and dealmaking, Diversity, Equity, Inclusion, and Belonging (DEIB) emerged as a defining theme of ICE Barcelona. It was embedded across both the conference programme and a series of dedicated networking initiatives.
ICE is reinforcing its commitment to helping the industry recognize new player segments. Over three days of panels, it aims to engage more diverse audiences and foster inclusive cultures within organizations. The programme explores how inclusive leadership, as well as representation are not only ethical imperatives. Yet, also critical drivers of sustainable growth.
