First Sportsbook is a provider of online sports betting solutions. Meanwhile, iGP is a casino technology provider. The two have announced their latest collaboration. First will provide its Tier 1 sportsbook solution to iGP’s platform.
Additionaly, white label collabs through iGaming Deck. Its innovative cloud-based aggregator leads the way.
According to iGP, the agreement enables its partners to benefit from First’s cutting-edge sportsbook solution. This collaboration will enhance their digital wagering portfolios with thousands of betting markets on the world’s leading sporting events.
In addition to providing Tier 1 sports betting technology and services, the First solution generates strong revenues for its B2B partners. It combines the best odds and markets with unique acquisition tools that drive sign-ups, engagement, and return on investment (ROI).
Offering First as a sports-betting solution enables iGP to adopt a sportsbook-first strategy alongside its existing casino cross-sell solutions. The partnership combines speed to market, high margins, and fully managed solutions. This provides operators with a highly competitive turnkey sportsbook and casino solution. They benefit from First’s 180-strong trading team and iGP’s 200 engineers and developers.
The igaming Deck of iGP brings a fully intuitive UI by a centralized hub. The enhanced promotional tools within the platform give operators more control over how they deliver promotions and bring the action to life for their players. The cloud-based aggregator delivers unparalleled speed of delivery through its single API while providing innovation. This is in terms of the reporting information offered to operators globally.
A live dashboard can control the action. It means the user can view player history in real time. Moreover, this offers a level of insight often lacking in legacy systems and solutions. Operators can be in the driving seat at a brand and player level from promotions to risk limits to game configuration.
