Stake has officially announced Iker Casillas as its new global ambassador. This marks a significant step in the brand’s preparations for the 2026 World Cup. The former Real Madrid legend and 2010 World Cup winner with Spain will serve as the face of Stake’s “Road to 2026” campaign. The initiative aims to engage football fans around the world. It also seeks to expand the company’s presence in the sport on a global scale.
In his role as ambassador, Casillas will participate in a variety of promotional activities. These include producing video content, attending fan engagement events, and contributing to special features surrounding major football matches. Stake aims to leverage Casillas’s iconic status and extensive fan following to reach a broader audience. The partnership also aims to strengthen the company’s position as a leading brand in football-related entertainment. It combines Casillas’s credibility and influence with Stake’s growing international presence.
The marketing director of Stake explained that bringing Casillas on board reflects the brand’s ambition and long-term vision as the 2026 World Cup approaches. “Having a footballing icon like Iker join our campaign highlights our commitment to providing unique and engaging experiences for fans,” the director said. “It also elevates the visibility of our brand in the global sports landscape.” Casillas expressed excitement about joining the project. He emphasized his eagerness to launch new initiatives and connect with fans worldwide under the Road to 2026 campaign.
This partnership continues Stake’s ongoing expansion in the sports sector. It follows numerous collaborations with football clubs and organizations over recent years. The company’s goal is clear: to attract more fans, increase engagement, and enhance brand visibility leading up to the 2026 World Cup. By combining Casillas’s influence with strategic marketing efforts, Stake aims to make a significant impact on the global football community. The company also seeks to deliver memorable and meaningful experiences for fans everywhere.
